Wendy Marx writes a funny attack on acronyms and business jargon, especially the kind you find in the tech industry. Money quote:
There is also the mystique of jargon and highfalutin’ language. Creating your own nomenclature and acronymns like DSPs, SSPs, RTB, DMPs, and DDM, as the ad-tech world has done, provides a veneer of arcane magic that intimidates the outsider. Ultimately, however, it makes everything more complicated than it needs to be.
The whole thing is a must-read.